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Today I’m going to help you identify fads.

I don’t have this list memorized, so bear with me while I read off from it, because this is important. You want to be wary of any food, pill, contraption, activity, or product that styles itself as new, revolutionary, amazing, trendy, or glamorous.

Fads are notorious for taking some little kernel truth, and comparing it to some type of result that’s based in science. Then exaggerating the potential of the result, magnifying the importance of those results, monetizing it, and then disappearing when people realize that it’s not working. There really isn’t very much anymore that could be revolutionary. Nuances in research adjust, but essentially the fundamentals of nutrition and exercise don’t really change.

Using fads implies what you’re looking for a quick fix. Any short term goals that you might achieve you will lose, especially if you haven’t addressed any underlying habits. So I would urge you to think about your long term goals and your general wellness.

If something sounds too good to be true, or if it’s so strange that it defies logic take a moment. Step back: It could be a fad. And in this instance, Google is your friend! Compare any scientific evidence you can find against the anecdotes, and then proceed as an informed consumer.

To sum this up…

  1. Be wary of anything that claims to be revolutionary or glamorous.
  2. Grand claims will be made, and they’ll come out of nowhere.
  3. The fundamentals tend to be best.
  4. There are no quick fixes. You have to commit yourself to the time and the effort.
  5. If it sounds too good to be true, it probably is. (e.g. Beer helps your fitness results)

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Jack Kirven is a mobile personal trainer in Charlotte, NC. He is the owner of INTEGRE8T Wellness.

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